You can see the very different response by OpenAI: https://openai.com/index/our-approach-to-advertising-and-exp.... ChatGPT is saying they will mark ads as ads and keep answers "independent," but that is not measurable. So we'll see.
For Anthropic to be proactive in saying they will not pursue ad based revenue I think is not just "one of the good guys" but that they may be stabilizing on a business model of both seat and usage based subscriptions.
Either way, both companies are hemorrhaging money.
(My gut feeling tells me Claude Code is currently underpriced with regards to inference costs. But that's just a gut feeling...)
https://www.wheresyoured.at/why-everybody-is-losing-money-on... https://www.economist.com/business/2025/12/29/openai-faces-a... https://finance.yahoo.com/news/openais-own-forecast-predicts...
Yeah I remember when Google used to be like this. Then today I tried to go to 39dollarglasses.com and accidentally went to the top search result which was actually an ad for some other company. Arrrg.
https://epoch.ai/gradient-updates/can-ai-companies-become-pr...
Their AWS spend being higher than their revenue might hint at the same.
Nobody has reliable data, I think it's fair to assume that even Anthropic is doing voodoo math to sleep at night.
I end up using ChatGPT for general coding tasks because of the limited session/weekly limit Claude pro offers, and it works surprisingly well.
The best is IMO to use them both. They complement each other.
Google changed all that, and put a clear wall between organic results and ads. They consciously structured the company like a newspaper, to prevent the information side from being polluted and distorted by the money-making side.
Here's a snip from their IPO letter [0]:
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.
Anthropic's statement reads the same way, and it's refreshing to see them prioritize long-term values like trust over short-term monetization.
It's hard to put a dollar value on trust, but even when they fall short of their ideals, it's still a big differentiator from competitors like Microsoft, Meta and OpenAI.
I'd bet that a large portion of Google's enterprise value today can be traced to that trust differential with their competitors, and I wouldn't be surprised to see a similar outcome for Anthropic.
Don't be evil, but unironically.
[0] https://abc.xyz/investor/founders-letters/ipo-letter/default...
But if nothing else, I can appreciate Anthropic's current values, and hope they will last as long as possible...
Of course they are losing money in total. They are not, however, losing money per marginal token.
It’s trivial to see this by looking at the market clearing price of advanced open source models and comparing to the inference prices charged by OpenAI.