AdBlock was child's play. We're going to have kernel-level condoms for every pixel on screen. Thinking agents and fast models that vaporize anything we don't like.
The only thing that matters is that we have thin clients we control. And I think we stand a chance of that.
The ads model worked because of disproportionate distribution, platform power, and verticalization. Nobody could build competing infra to deal with it. That won't be the case in the future.
How does Facebook know the person calling their API is human? How do they know the feed being scrolled is flesh fingers?
Everything will filter though a final layer of fast and performance "filter" models.
Social media algorithms will be replaced by personal recommender agents acting as content butlers.
We just need a good pane of glass to house this.