But it's a premium brand now. For lighter use by hobbyists, Bambu is the clear winner on price/performance. The 'less open' downside is not a factor to most people, and the printers generally work so well out-of-the-box that repairability isn't as much of a concern as it was on printers of the past.
Personally I went from a Prusa MK3s to a Bambu P1P (after looking long+hard at Prusa options), and so far, no regrets. (Although I've kept the old Prusa as a 2nd printer and upgraded it to a MK3.5, but mostly just because I do enjoy a bit of tinkering with them)
Yes, the initial purchase price is higher, the lifetime price might not be.
The upgrade kits are definitely a good thing, going from MK3 to MK3S to MK3.5S was a worthwhile upgrade path and has prolonged the useful life of the printer. But they have their limits.
(And with 3D printing going more mainstream, there's a large segment of the market that has no interest in building printers from kits or stripping down printer to install upgrades - even though some of us find that quite enjoyable)