It seems like in most cases the scammer pockets the earnest money deposit and that's it, in some cases, the buyer thinks they actually bought the property but they haven't actually (how does that work in terms of the deed?)
Seems like the worst case outcome for vacant land is "free house"?
Edit: based on the comments, the problem for the property owner is the headache and cost associated with cleaning the mess up. You don't lose the property but a fraudulent title change (?) can actually end up in the registry, which can be cleaned up but is a major PITA.
If you've held onto vacant property for years or decades, you may have a specific plan in mind for it (like retirement).