zlacker

There are hundreds of articles in this genre from years of failed Kickstarters and Maker-types selling DIY hardware kits.

How you get funding for a hardware startup without cursory research into this is staggering.

>>relaxi+(OP)
"cursory" implies fairly shallow / quick looking into it - given they have delivered, I'd say they met that benchmark. And the funding is obvious, through Kickstarter.

There's demand for high intensity lamps (and other hardware projects), a lot fail but some succeed, and lessons are learned. And not just by the people starting these projects, a big part of why these projects start in the first place is because the manufacturers make it accessible too.