Sufficient hype funds more work for his rocket company.
The more work they have the faster they can develop the systems to get to Mars. His pet project.
I really think it's that simple.
We can tell because it’s not being treated as a serious goal. 100% of the focus is on the big vroom vroom part that’s really exciting to kids who get particularly excited by things that go vroom, and approximately 0% of the focus is on developing all the less glamorous but equally essential components of a successful Mars mission, like making sure the crew stays healthy.