Paraphrasing him, "You can be the first pizza restaurant owners on Mars" and "The price of a ticket isn't far off the price of a house, normal people can get a loan for it". What bank in their right mind would lend even just $100k to a normal person for a ticket to a place, let alone one with worse economic prospects than La Güera in Western Sahara?*
Don't get me wrong, if there was any seriousness behind this I was, and might still be, excited by the prospect of a new world… but even if I had not soured on Musk politically, I would not trust his plans when they come with this level of attention to detail (not even in rhetoric).
* I don't trust LLMs where I can't verify them, but I did ask it for a vibe check about the cost of research needed for making a pizza from ISRU on mars, and the first step was water purification for which it estimated a few hundred million, and a combined cost with all the other steps 4-10 billion (before launches)