zlacker

Owner of the thirty-five employees company wants long term income and sort of security. They usually do not want huge peek in short term followed by death. They are also less comfortable with strategy that has 95% chance of destroying the company and 0.5% chance is earning a lot with 5% in between.

Outside investors are the exact opposite.

Also, smaller owners do not have that billionaire mindset of "any unethical or illegal action goes". It is not like they would be saints, but there is range of personalities and value systems among them. Billionaire became billionaires because not caring about any of that gives them advantage.