Mr Pike has indeed constructed a better OS than Unix; too bad AT&T neither knew how to achieve viral popularity, nor why Free Software (as in GPL) is going to dominate the world. By about 1995, it was already too late. (Something similar happened to Inferno vs Java.)
Still, the Unix principles of modularity, composability, doing one thing well, and unified interfaces are widely considered very sane, and adopted.
GPL is on its way out, a good example is that all Linux competitors in the embedded space, including Linux Foundation's Zephyr, none of them has adopted GPL.
GPL based software is now a minority, almost everything uses licenses that businesses rather reach for.
FreeBSD came before Linux (as 386BSD), and is also active used by the industry. How much code did Sony or Raytheon shared back to FreeBSD? (LLVM is not FreeBSD proper.)
Or the Linux distros used by NVidia.