zlacker

> The company was losing $200MM+ per year on ~$5B in revenue before the takeover, and there are reports that revenues have decreased by round 50%.

X made a profit last year because they cut costs lower than the drop in ad revenue (which is also slowly recovering). The big question is if they will still be profitable in 2026 year without the US election driving big traffic numbers and ads.

>>dmix+(OP)
How do you "know" this? They're private and don't need to report anything.

You also have to be careful about who said it and what they meant by "profit," because there is gross profit, EBIT, EBITDA, and others.

>>dmix+(OP)
As far as I understand they did not make a profit in 2025. They posted positive adjusted EBITDA, which is not the same.

>>bootlo+kb
You're right, wrote that from memory. It was EBITDA that surpassed anything Twitter previously had before purchasing it.

> Despite a revenue drop from $5 billion in 2021 to roughly $2.7 billion in 2024, the EBITDA margin surged from 13.6% to 46.3% due to drastic cost-cutting measures and restructuring

https://x.com/ekmokaya/status/1887398225881026643

>>bialcz+V8
They report these numbers to their investors who leak them to the press.

>>bialcz+V8
Banks released pricing to sell their debt. When the debt gets to valued near market value, it means it is essentially guaranteed to get paid back. The company was making much less money but was more profitable, see the other posters comment on EBITDA.

>>dmix+cc
these are unaudited numbers that anyone should take with a grain of salt