zlacker

Some musings from someone who has not worked in microsoft but has in big tech.

This often happens because the people inside are incentivized to build their own empire.

If someone comes and wants to get promoted/become an exec, there's a ceiling if they work under the an existing umberlla + dealing the politics of introducing a feature which requires dealing with an existing org.

So they build something new. And the next person does the same. And so you have 365, One, Live, .Net, etc

>>binsqu+(OP)
Google Plus was the same. Lots of unrelated google products were temporarily branded as part of google plus for some reason, including your google account and google hangouts (meet).

>>joseph+og
That was a very intentional strategy. In hindsight, not a good one, of course, but Plus and its integration across the whole company was blessed by Page and Brin, who were quietly panicking that Facebook could eat Google's lunch by becoming the "start page of the Internet" the moment they integrated search. Which they never did and never appear to have wanted.