The difference is that end users don't interact with the code that the artisan created, and don't care what it "feels like". One type of code that I do agree should be artisanal is the interface end of libraries.
>>falcor+(OP)
Yes, it's like artisanal plumbing or electrical wiring... all hidden behind walls. A plumber might take pride in the quality of his soldered joints, but artisanal? Who wants to pay for that?