zlacker

>> This just, essentially, allows the adbroker (e.g. Google) to get more money from the business putting up the ad.

It lowers the effectiveness of internet advertising. When advertisers feel they're paying too much for the business the ads generate, they'll stop advertising in that way. That's probably the thinking anyway. A less generous stance would be: I hate advertisers so I'm gonna get back at them by making them pay more.

>>phkahl+(OP)
It would just cut the rates they'll pay to account for the erroneous clicks. I guess that might just be limited to defunding the sites popular with the really techy group of people that use Adnauseam and instead shift to niches with better effectiveness.