I see this as a bad analogy though: you wouldn't hear about it every time you go to the grocery store. Or, at the very least, you wouldn't stop and listen for the fifth time. You already know, and that's the point: the intention of most activism in technology (at least that I see) is to make you initially aware of it so you start to seek the information out and learn more elsewhere. (...And to give themselves good PR. We love rainbow capitalism /s)
Instagram and Twitter both get your attention during election season because they want you to be informed about how to vote. To me, that's a similar thing.
I considered the majority of the population to be affected by repeated messaging, messages in the background, or in other words availability bias. So the messaging be having the desired effect on society in general but not on some subset who filter it out completely.
I don't want to either, and indeed I really want others to do it for me. As such, I really want to see even MORE political stuff like this to hopefully create folks who will actually protest and put their neck on the line.
Similar reason why US military propaganda is good. I never EVER want to be drafted and indeed if you put a gun in my hand and military fatigues on me, I will die with a shot in the ass (because I am running away). Thankfully, we have a bunch of hardened 20-somethings "manipulated" into joining the military and protecting us so that I can be lazy.
So please ratchet up the politics and get others out so I don't have to. It's not that hard to ignore yet another plea for help. We do it every hour of every day.
Something similar, significantly different though, happen to a friend. They started distrusting the incogni.com after seeing their advertisements over and over again. To them they saw/felt/reasoned that only an untrustworthy actor would be pushing the messaging so much and a trustworthy actor would rely more on word of mouth via their good product inspiring people to speak up about them. I had to point out that they probably saw much more of incogni's advertising due to their rate and type of media consumption and most people probably do not get that level of exposure. If incogni lowered their advertisements to hit them correctly it would not be nearly enough advertising to reach the average consumer.
I see the frustration at the repeated messaging to likely be a natural protective mechanism. Instinctively reject repeated messages is not necessarily a bad instinct since manipulative people will use repeated messaging to manipulate, but repeated message exposure does not only happen due to an attempt to manipulate.
1. I don't want to see political messages in unrelated delivery mechanisms
and
2. I created $PRODUCT as a delivery mechanism for a political message
are equally valid.
I feel that the problem that comes about is when a $PRODUCT was not created as a delivery mechanism but is being co-opted into being one at some later stage; the audience feels deceived and the creator feels that the audience is ungrateful.
I'm not very familiar with Notepad++ (having never used it, nor experienced any desire to try it), but I'm fairly certain that the creator has been political long enough now that the audience cannot complain about the message being delivered with the product.
It's like complaining about Vim having a message for the plight of Ugandans - it's been there for decades; too late to complain now about it.
I'm more sympathetic to complaints over projects which never had a specific political message suddenly acquiring one when they realised what a large audience they had, or when new people join a decades-old project and introduce a political message that was never there before. I can sorta understand outrage then.
Conveniently, it's never here, and it's never now. I think MLK Junior wrote a speech about this? Letter from a Birmingham Jail: https://www.africa.upenn.edu/Articles_Gen/Letter_Birmingham....