the amount of things that before cost you either hours or real money went down to a chat with a few sentences.
it makes it suddenly possibly to scale an (at least semi-) savy tech person without other humans and that much faster.
this directly gives it a very tanglible value.
the "market" might not be huge for this and yes, its mostly youtubers and influencers that "get this". Mainly because the work they do is most impacted by it. And that obviously amplifies the hype.
but below the mechanics of quite a big chunk of "traditional" digital work changed now in a measurable way!