Glad I'm not the only one who had this thought. We shit on new apps that ask us to install via curling a bash script and now these guys are making a social experiment that is the same idea only _worse_, and this after the recent high profile file exfiltration malicious skills being written about.
Though in the end I suppose this could be a new species of malware for the XKCD Network: https://xkcd.com/350/