Come on, plenty of fathers and husbands have worked in coal mines, oil rigs; gone to war; served on ICE raids against armed insurgents. It is often hazardous to be a breadwinner. It seems that this dude is following his passion, for better or worse.
For people like Alex, it's much more about the thrill, the experience, and 'proving' themselves than it is about money.
In my view this guy is pretty irresponsible especially for promoting a “sport” that is unnecessarily dangerous in the most preventable way imaginable.
A bunch of kids and stupid adults watched that live stream and a non-zero amount of them now think they can try the same thing without anywhere near as much training and skill.
I have a fascination with this kind of stuff. Taking risks is sometimes necessary and worthwhile in life, but seriously, risking your life just so you can say you realized a specific feat is really dumb. Especially when we have the technology to do the thing just fine with no problem whatsoever. I think those people live too comfortable lives and try to feel something. They could apply those skills to some meaningful work, but of course it doesn't get the same recognition.