If you make your politics part of your identity, as Adams increasingly chose to do throughout the 2010s, then it will become your identity, and that associates his output with his politics.
That was a call out to Javier Milei who famously used a chainsaw during his campaigns in Argentina to talk about cutting waste and he's doing it very successfully while raising Argentina out of poverty & hyperinflation. Milei gave a chainsaw to Musk as a gift for DOGE.