For the genetic side, people often slide into it by culture/habit. For example, it starts with a drink with friends, then a few times a week with friends, then on your own and with friends, after a few years it turns into every night on your own, then a few each night, then you hide how much you are drinking from loved ones, until you (hopefully) realize that you might have a problem. Bill Barr talked about this last year in his standup, for a good example and an example of how you can get ahead of it if you are self-aware. Many people keep going and end up with the physical addiction.
The trauma side is why I think some people have a real hard time shaking the addiction, and tend to go back. The drinking can also cause you more trauma, making it harder.