Yes, but it's in the deli area instead of the bread aisle, and it's not as common in America. Sunbeam, wonderbread, Bunny -- these are staples in most homes. That's what a peanut butter and jelly is supposed to be made on, or a grilled cheese. It's also the same stuff they make hot dog and hamburger buns out of.
Most American breads would be labeled cake elsewhere, as they have a high sugar content.