The website is animated, so there's no question of which direction to read in, the left side literally pops up first lol. I can't lie, I miss websites that stood still, this could've just been a PDF.
BTW, you say "lobbied leaders" -- if you're talking about the scientists who have their names on this report, you'd be very correct. The "conflicting interests" section has loads of references to the cattle and dairy industries.