UK supermarkets these days have a high protein version of just about every single product on the shelves. It's bizarre, and I'm guessing something to do with more protein being the advice when you're on GLP-1 drugs. The one that makes me laugh the most is "high protein" peanut butter.
>>drcong+(OP)
Whey used to be a waste product of the dairy industry, now you sprinkle 20gr of it on anything and you can sell the product with a 50% markup as "high protein XYZ"