The execs want to they're using+selling AI, the investors want to believe AI can theoretically fire all the workers/drop your fixed costs, and the middle managers need to justify that they're on it by myopically pushing out features that increase the AI adoption metric.
The rushed push of AI features obviously trains your users that your AI is useless crap that just gets in the way. If you're going to do it's, make it limited and high quality first.
I've released a number of AI fearures at work, but they're focused on being good at one specific thing.