I was recently looking for embedded analytics platforms (and was willing to pay), but the search became incredibly frustrating as every database or analytics tool now brands itself as some AI first thing. The landing pages no longer help me figure out what they do, which I guess is good for raising investor money but I'm sure it can't be good for real sales.
I hope that soon the mania can end and we can get useful branding again.
VSCode to me is better branded as the editor with the best plugin ecosystem around. The AI features should just be plugins to an incredibly flexible editor. But I know MS wants to sell subscriptions like windsurf and cursor.