Online companies have bent over and stuck their own heads up their own asses ... and they'll call it progress, good UX and security.
Fuck em (generally speaking).
Imagine if I said "I have to pilot a 747 just to change the temperature of my house" (because Honeywell makes both passenger jet avionics and thermostats).
Better analogies would be Azure as "I have to use Windows" or AWS as "I have to use the Amazon store", which sound a lot less ridiculous than your analogies.