It's an ugly truth product owners never wanted to hear, and are now being forced to: nobody wants software products or services. No one really wants another Widgetify of DoodlyD.oo.io or another basic software tool packaged into bespoke UI and trying to make itself a command center of work in their entire domain. All those products and services are just standing between the user and the thing the user actually wants. The promise of AI agents for end-users is that of having a personal secretary, that deals with all the product UI/UX bullshit so the user doesn't have to, ultimately turning these products into tool calls.
For purposes of this thread, if chat AI becomes the primary business interface, then every service behind that becomes much easier to replace.
And if you build an AI interface to your product, you can make it not work in subtly the right ways that direct more money towards you. You can take advertising money to make the AI recommend certain products. You can make it give completely wrong answers to your competitors.
I keep hearing this and seeing people buying more Widgetify of DoodlyD.oo.io. I think this is more of a defensive sales tactic and cope for SaaS losing market share.
We built an AI-powered chat interface as an alternative to a fully featured search UI for a product database and it has been one of the most popular features of 2025.
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[0] - Or Claude, or Gemini.
Once you've abstracted away the UI (and the training on how to use it) it will be a lot easier to just swap one SaaS for another.
In a world where the interface is "you talk to the computer" you will be able to swap providers way more easily.