It can be considered as advertising. Like Coca-Cola. Not actually anything new or real most of the time. But keeping the mind-share. Making the company seem like they are on cutting-edge, visionary and futuristic. After all the scam is build on future promises. And not the current day real profits.
>>Ekaros+(OP)
Classic misaligned incentives - pretendgineering is far more profitable than building stuff that works reliably and is useful.
We've moved past bullshit jobs to a bullshit economy, which operates by moving money from investors to billionaires and back again, driven by pitch deck thoughts and prayers and implied threats. ("Bail us out or everyone dies.")