>>croeme+(OP)
Probably not that significantly, these are primarily crimes of opportunity. An attacker isn’t likely to do much research on the company until they already have access, and that point they might as well proceed (especially since getting hit a second time would be doubly awkward for the company, presumably dramatically increasing the chances of payment)
And selling the data from companies like Checkout.com is generally still worth a decent amount, even if nowhere close to the bigger ransom payments.