zlacker

There was once a time when advertisers had to show some creativity in their ad copy to develop brand recognition and stay within the editorial guidelines of magazines and newspapers.

Online "targeted" ads eliminated the gatekeeper in favour of a free-for-all where shady companies are encouraged to hide their identities so they can simply advertise under a different name when their ad account eventually gets banned. 20 years ago I was seeing scam ads for "mail order brides", "free iPods" and "legal buds", today its crypto scams , political spam and misinformation.