Focusing so strongly on immigration and related issues only strengthens Farage. It does nothing to convince the die-hard Reform people and alienates your own voters. We're already seeing Labour split to a new party (well, assuming it doesn't implode in classic left-wing infighting). It's lose-lose.
Labour won 2/3rd of MPs with just 1/3rd of the vote, the biggest gap between MPs and vote share in modern history by quite a margin. In many ways they "lost" last year's election because that's a very underwhelming result after running against a deeply unpopular government that's been in government for almost 15 years. They've been on a thin ice since day one.
All of this is such an obvious mistake that I truly don't understand what Starmer is even thinking.
I feel like there are two things... one, do Reform voters even understand that Digital ID is a response to immigration? It's not clear to me that they even do.
Two, obviously immigration is not the issue. As I understand, Starmer is going to attempt to mount a serious counter-narrative to Farage. I really hope that his answer will not be "look, we hate immigrants too!" They tried that a few months ago, didn't they? The whole "island of strangers" Enoch Powell thing. I hope that that was as bad as it gets.