If anything, this is even worse than what Apple does. iPhone users frequently argue that the inability to install arbitrary software is a feature in their eyes, one of the things that attracts them to the platform. I disagree with their argument, but in fairness I must admit Apple has never pretended that an iPhone is a device you control. They have always been very up front that it is a curated experience, their way or the highway. It's distasteful to me but they're honest about it. What Google is doing is a bait and switch to so many users who chose their platform specifically because it was open.