This is why I struggle when discussing anything on this website - these were always political issues. Everything that touches the way society functions is a political issue. Tech is just a vehicle of political agenda. Freedom is purely political notion, this is why different traditions have different concepts of it. And to obtain it, as well as other things, you need political action. Yet, most HN users, at least that is my impression, tend to think that it is about creating yet another software project or founding startup.
And this is why corpos and government are winning.
I don't think that a startup is sufficient, but it can be an important step in the right direction. I came to my bank, showed them my Librem 5 phone and asked where I can download an app for it. It was a much clearer message than "but Android isn't free!" (which is of course true). I do the same with governmental services.