The people writing the software need to eat and if they can't do that it doesn't matter what the license is, the software won't get written and no one will be able to use it. Moves like this thing by Google are about economics rather than licenses or abstract ideas like "freedom". A world with ten gazillion closed-source programs competing would likely be more free than one with tons of open source software but only one company that can pay a living wage so that people can work on that software.