I wonder if the individuals implementing this will ever be held accountable for their crimes. I would certainly be in support for it.
Sure, no one's perfect, and you have to draw a line somewhere. But if you're at somewhere like Google or Meta, or have been in the last decade and left for other reasons than these, you really don't have a leg to stand on in these discussions.
The mechanisms are just the same as political discourse on other topics currently in UK, just much worse, because people's livelihoods actually depend on that.