Back in the early days of the Internet there was the Joel Spolsky article on why users will always do anything to see the dancing bunnies.
The user can’t make an informed choice because it’s literally impossible to audit the safety of the app or the author. So they will click passed any warnings, follow any number of steps to install the app that gives them something desirable for free.
> users aren't being 'trained' to ignore warnings
Of course they are. Every time they click "continue anyway" and it actually isn't malware (which is 99% of the time) they are being trained that the warning is nonsense.
And they're right! What use is a warning that an app might be malware, if a) it actually isn't almost every time you see the warning, and b) you have no way of telling if it is or isn't anyway?
I hate this move too and I don't think they should have done "just make the warning even bigger!" is obviously dumb.
c.f. the Windows “it could be malware” blurb. You basically can’t use any software from a small publisher without clicking through it, even if they pay for the code signing certificate.
Those same users can now install facebook, and facebook does this: https://medium.com/@ak123aryan/facebooks-hidden-android-trac...
And facebook is and will be verified in the future too.