Still an awful solution that will get bypassed easily, of course. But there's more to this than "Google decided to be a bunch of dicks today".
A lot of people are pretending there is no malware problem and that Google should just do nothing and move on. That's not helpful.
This bullshit needs to be aborted as soon as possible, but a solution for mobile malware is desperately needed. The crutch used on desktop, invasive antivirus, doesn't work on Android unless it comes from the OS manufacturer, so we need a new solution.