But in practice, these “apps that lookalike popular apps” are not intended to just be adware-less versions of the popular apps. They are frequently “hide the ads, inject the malware with more permissions” Trojan horses.
Google is doing the same thing the fake apps are doing. Real problem: bad ads. Solution: cracked app. Trojan: too many permissions, steals data.
Google: problem: bad apps. Solution: advanced Google DRM. Trojan: too many permissions, steals data.