>>crashp+(OP)
Invasive from the content providers' POV, yes. Mostly in good ways in my experience being on the other side of that, but its obviously not completely non-invasive, given that a few things happened after the GDPR came into effect. If it was completely non-invasive, then nothing would have happened, and there wouldn't have been any point in passing it. No point in passing a law you don't want to actually affect anything.