I discovered that all our self hosted applications were easily adopted after I added SSO. My wife just wants one account to rule them all.
I got her accustomed to installing web apps by adding all the links in a shared note. She clicks the link, pins the site and uses SSO to log in. Easy.
To a certain extent, I fall in this camp. With privacy in general.
Without dedicating my life to it I won't be able to beat the system I live in, so why not just accept it and take what I can from it?