On an individual level who gives a shit, but with large enough datasets you can essentially A/B test your way to psychologically manipulating people into more sales.
Access my data = high creepiness, low value
Aggregate all the data = lower creepiness, high commercial value
The big fat caveat to the first is if I’m a target of a nation state, or the police attempt to use circumstantial location data to pin something on me. Which is very real, and more so now than ever.