Most CEOs follow trends so as to not get criticized and fired. It’s the same in American football. The “book” says you do certain things under certain circumstances- 4th down and 5, you punt. Everyone drafting linemen, you do too. If you zig and others zag you get criticized on ESPN (CNBC For CEOs) and if it doesn’t work you get fired. Better to have a few years of 8-8 performance than risk it for a 14-2 season.