Worth to compare xiaomi extensive product offering and apple. Even Amazon and Google trying to be more inventive.
Almost always exactly that number. Almost always dismissing any product in that period because they’re not normalized yet, and then once they’re normalized then they’re boring and not considered.
It is impossible for Apple to be considered innovative by their standards.
(Hell, sometimes it's the same product, just in different eras, like the Newton vs the iPad.)
A ground-breaking, industry-changing innovation like the iPhone is like lightning in a bottle. It would be insane to think Apple can capture lightning every 5 years like clockwork.