Look at the actual measurements. The Zenfone was roughly the same size as the standard Galaxy S series and iPhones at the time. Definitely not tiny, not even compact.
https://www.gsmarena.com/asus_zenfone_10-12380.php
https://www.gsmarena.com/samsung_galaxy_s23-12082.php
https://www.gsmarena.com/apple_iphone_15-12559.php