If IO can be functional, I don't see why mice can't.
That's what they call marketing, propaganda or brain washing, acculturation , education depending on who you ask and at which scale you operate, apparently.
The consensual view is rather that no map is matching fully the territory, or said otherwise the territory includes ontological components that exceeds even the most sophisticated map that can be ever built.
None of these targets sufficiently motivated, rather those who are either ambivalent or yet unexposed.