If the website can successfully prove to the advertisers that some human likely did indeed view the ADs then it's "mission accomplished". It matters very little what the content contains, as long as the AD revenue stream (the only revenue stream for most online sites) keeps rolling in. So really the only text to get right is the "Clickbait Titles" and "Clickbait Imagery".
So the longer canonical form of our Era is "Who Cares, We Made Some Money...Era"