In short: the problem is the customer/consumer. All of us.
Who really doesn't care? The person paying. Or at least the median person paying. For most industries the customer does not care about hard work or whatever. It's always something else. Ongoing operations cost money. Growing costs money. In the end you need revenue to pay for on going work and justify investment or loans to help make more money. But the customer who will provide that needed revenue DOES NOT CARE about all these things we want.
This happens with citizens and infrastructure. This happens with businesses and their internal dev teams. It happens inside FAANNG all the time.
I don't know how to fix it, but certainly demanding change against an uncontrollable reality is not a sustainable solution. In the face of such a reality you can certainly understand how and why "not caring" is the only rational response.
Probably the only way to escape it is to work at companies that are pre-revenue and have enough external investment to fund their operations. Oh hey...