Nobody cares about coherent UI/UX anymore. They certainly don‘t care about your fringe usages. Do new stuff. Do good enough. Expensive designers with a clear vision and attention to detail? Sounds slow. And expensive.
The move towards forced autoplay and infinite scroll will continue in any media app. AB tests show it is what humans crave.
I tend to select some text in long textblocks to keep a point of reference while reading. Medium and other new generation slop loves to open an obtrusive menu above my selection.