I go to Youtube, shorts.
I go to Instagram, shorts.
I go to Facebook, shorts.
I go to Imgur, shorts.
I go to Pinterest, no shorts because it only plays 1 video per screen, but on mobile the screen is smaller so, shorts.
I go to Reddit, shorts.
I go to Bluesky, shorts.
I don't go to Twitter.
Tumblr is probably the only social media that isn't filled with vertical videos and that has an algorithmic feed. I go to Explore and I get dandelions. A static photo of them, not a video. I'm crossing my fingers it stays that way.
(Seriously though... Facebook's video playback UI. What the fuck is that? Why is it so bad?)
I guess they don't get that there's going to be only one winner in each niche, unless TikTok goes down for political/national security reasons. Why do I need Youtube shorts if I have TikTok? Why do I need Google+ if I have Facebook? Why do I want Facebook videos if I have Youtube? Unsolved puzzle.