zlacker

I suspect it is probably right that they would find it more profitable to sell 100 copies for $10 than 1 copy for $1000. But I do wonder, it could be that the occasional $10,000 sale to a large company pays more in the long run for less hassle. It’s hard to know. Do any creative agencies release their sales information?

I’d say there should at least be a small niece for a company to profit off the back of less expensive more reasonably licensed font sales. I don’t know how many lawyers a small company would need to do this though. Would they be sued by Adobe (either for fonts that look similar, or with pointless lawsuits just to wear them out?)

>>script+(OP)
Part of the value may be in how exclusive the font seems. So in that view 1 sale of $1000 is more valuable because it’s more exclusive. Basically, one potential attribute of fonts is they’re a luxury not a commodity.