zlacker

There is so far as I can tell no law or regulation against showing people drinking beer in a beer commercial.

>>tptace+(OP)
Show me a single US beer commercial that aired on TV which actually shows folks drinking beer.

No rush. I'll wait. But I won't hold my breath.

>>nobody+RA
Show me a single law, regulation, or court case indicating that a beer ad can't depict the consumption of beer. I don't believe you can.

>>tptace+0R
You're both half right.

There's no law, regulation, or court case because the industry self-regulates in fear of a new law being made.

https://www.politifact.com/factchecks/2014/aug/20/heineken/n...

> "The fact that it is self-regulated now, that’s not something brewers would want to put in jeopardy," Kirkpatrick said. "It’s the way they have operated for decades. You show a lot of people enjoying a football game or enjoying a baseball game but you don’t show any consumption. I don't think you’re going to see that change."

> A Heineken beer commercial said regulations ban showing someone drinking beer on camera. If you take a more relaxed view of regulations, that’s close to the truth. The rules come from the television networks, not the government. The restriction might not have the force of law but it’s just as effective. We rate the claim Mostly True.